Postmates
Surreal Cravings
Surreal Cravings
A dive into the irrational cravings Postmates delivers
Postmates’ “When All You Can Food is Think About” campaign launched during the 92nd Academy Awards. The new campaign hones in on an undeniable human truth: cravings are anything but rational.
Set in a world that quickly turns surreal, the film explores craving as it takes over the senses in visceral fashion. The OOH keenly relates to all the specific, but widely experienced irrational reasons we crave food.
The campaign earned Postmates the title of market leader in the priority LA market, despite being outspent 6 to 1.
