Sonic Drive-In

Welcome to the home of American Ingenuity. And pickle-flavored stuff.

In a world where every restaurant has fallen victim to “modern farmhouse,” where people send out calendar invites for “impromptu hang outs,” and where lettuce buns are considered “innovation,” one QSR brand dares to stand for something more. This campaign takes us to the heart of the SONIC operation, the Department of Research & Deliciousment, where the experts on fun are constantly coming up with new ways to remind people how to live free.