Postmates
This is Your Brain on Food
An exhibition of food euphoria that celebrates the feelings Postmates delivers
Food isn’t just fuel. It's a powerful dopamine booster that hijacks your brain. Like drugs. So while the other food delivery services talk about convenience, Postmates knows that what you actually crave is the feeling food gives you.
In a category among giants, Postmates finds relevance through culturally connecting with each key market. To bring it to life, local and relevant artists, musicians and animators were given the same brief - what does the first bite of food you’ve been craving feel/sound/look like? The campaign was localized across film, ooh and social to intimately connect with eaters.
Read more at It’s Nice That / AdWeek / The Drum / LBB / Marketing Dive
