, “Sonic Drive-In has retained Mother as its creative agency of record following a review first reported in July.” Welcome back home, Sonic.

#fff

We retained Sonic. Ad Age reported, “Sonic Drive-In has retained Mother as its creative agency of record following a review first reported in July.” Told you! Welcome back home, Sonic.

Sonic Retains Mother as Lead Creative Agency

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We’re thrilled that Mother was part of one of the hottest pitches of the year and has been awarded GM’s Buick account.


From the start of the pitch process, we shared a similar energy, ambition and collaborative spirit with the Buick team. Together, we hope to create a fresh and vibrant platform for a fast-growing brand that operates by a different marketing playbook and exudes a deserved confidence in its vehicles. It feels like an assignment was made for Mother. Read what 

General Motors Adds Mother in LA to Creative Roster

Ryan Dickerson, who recently took over marketing for the chain, describes its new marketing approach, including appealing to price-sensitive consumers.

Inspire late last year announced Dickerson’s promotion to Sonic CMO. He had served as VP for retail and e-commerce in Inspire’s Commercial Group. Ad Age recently caught up with Dickerson to learn how Sonic is speaking to a wide range of consumers, why the chain stayed with Mother after conducting an agency review last year and how the relaunch may change the brand’s media mix. Read the interview with 

Sonic CMO on its new campaign, changing media approach and why it stuck with Mother

As comedians took over LA this May, Mother Design delivered graphic design with a punchline for organisers Netflix.

#000

For the festival's 2024 edition from May 2-12, Netflix partnered with design agency Mother Design to create a fun, irreverent visual identity fitting for the comedy extravaganza.

Because of the festival's impact in Los Angeles, supporting local comedy venues and giving back to the LA community, Mother Design focused its efforts on ensuring the design and tone of the new visual identity felt uniquely Angeleno.

Mother Design's identity for Netflix Comedy festival is uniquely Angeleno

Mother Design has hired Ariadna Navarro as its first-ever president in the U.S.

Mother Design has hired Ariadna Navarro as its first-ever president in the U.S. Navarro’s appointment is the first step in head of design Mark Sloan and managing director Danielle Horanieh’s vision for Mother Design of the growth and expansion of capabilities. Read more 

Mother Design Hires Ariadna Navarro as its First President

Joey Johnson and Shelby Tamura, creative directors at Mother LA, speak to LBB’s Addison Capper about the magnetic force of their similarly ‘weird and dark’ sense of humour.

Joey Johnson and Shelby Tamura love making work that makes people say, ‘what the f*** I love that’.


The creative duo – affably now known as Jelby – first met in 2021 while working on the Coors Light account at DDB Chicago before joining forces with Mother LA as creative directors. They shared a similarly ‘weird and dark’ sense of humour and were into a lot of the same shows, movies, creative work, Pokémon cards, and, importantly, found themselves challenging a similar set of ideals within the industry.

Jelby Make Work That’ll Make You Say, ‘What the F*** I Love That’

Jed shares 3 ways to put yourself out there and create meaningful relationships, when the last thing you feel comfortable doing is networking. 

Jed does not enjoy networking. He loves people and learning about their stories, but networking for networking's sake? Forget it. It is also why he's the perfect person to give advice on how to network. And why adding random people you don't know on LinkedIn doesn't count! Read what he has to say on 

Jed Cohen's Advice on How to Network (when you hate networking)

Postmates partnered with Mother LA and Nexus Design Studio to show the pleasure of food.

No one went hungry during the making of the Postmates “This Is Your Brain on Food” campaign, with takeout orders of hot chicken, soup dumplings, boba tea and more crave-worthy dishes inspiring the creative and fueling the workday.

“It was one of these beautiful research projects where we just got to eat a bunch of delicious food,” said Biz Anderson, strategist at agency Mother L.A.

The Delicious Story Behind Postmates' Trippy Ads

Mother's Simon Bruyn explains if you want great company culture, you gotta show up!

In his latest op-ed, Simon explores the importance of culture and its impact on individuals within a workplace. The phrase “Culture isn’t ‘free'” emphasizes that to build and benefit from a positive culture, we all need to make personal sacrifices for the greater good of the community.

Simon Bruyn on Why Culture Isn’t Free

Mother making bear blankets for soon to be mothers!

The team at Mother LA spent some volunteer time over at the Good + Foundation to spread some cheer and help out families in the community. With supplies donated by the Mother team, we made personal Blanket Bears each with their own custom note. 

Mother LA has had a good partnership in the last year, participating in the Good+ back to school supplies and children’s health month drives and donated upwards of 200 products for them to distribute to their partners and families. We also helped prepare 50+ bundles of clothing for distribution to kids in need. To find out more on how to donate and volunteer please follow the link 

Mother LA & Good+ Foundation Help Out for the Holidays

Charlie McKittrick provides some insights on the strategic thinking in the industry ahead of the 2023 Jay Chiat Awards. 

Charlie, Mother USA CSO and Partner, is the head juror of the Sustainability category for the 2023 Jay Chiat Awards. In an interview ahead of the award show, Charlie discusses his approach to his craft, the advice he’d give his younger self about his future specialism, and the greatest strategic campaigns of all time.

Charlie McKittrick on the 2023 Jay Chiat Awards

President and partner of Mother Industries speaks to LBB’s Addison Capper about creating a place where the most creative people in the world want to work

In five minutes, Mother’s president, Teri Miller, touched on her ambitions for the agency, her favorite projects to date, and what’s to come. Read more at 

Five Minutes with Teri Miller, Mother's US President

We looked around and realized we needed someone with Marianne’s skillset, which led to her becoming Mother USA’s Chief Community & Communications Officer. While she’s building our community of alumni, friends and family, she’s also leading our PR and Comms function.

As Chief Community & Communications Officer for Mother USA, Marianne will focus on building Mother’s community of alumni, friends and family in addition to leading the PR and Comms function.

 explains her appointment and role in more detail. 

Sonic Retains Mother as Lead Creative Agency

11.20.23

Mother LA & Good+ Foundation Help Out for the Holidays

Charlie McKittrick on the 2023 Jay Chiat Awards