With Mother as the brand’s chief creative partner, Snapbac launched in partnership and with the backing from the Creative VC fund, Mother Ventures.
The unique collection of garments works by warming up your muscles with heat therapy pods, compressing them with medical grade compression, and cooling them down with ice therapy pods. All of this is done in a single garment that can be worn while working out or while going about your day.
The training routines of professional athletes, who are so dedicated to marginal gains and physical excellence that they’ll leave no stone unturned to optimize their performance, is what inspires Snapbac. It is also what lies at the heart of our latest digital campaign for the brand.
Snapbac is a category of one, so it needed a campaign that is truly a category of one as well.
Believing that Snapbac has the best training gear on the market, we knew the pros would want to be wearing it, even though their sponsors wouldn’t allow it. Our creative campaign leans into that: the pros’ unofficial stamp of approval of the first and only Complete Training Clothing. In doing so, we positioned this ground-breaking product as the new, sought-after “pro gear” that anyone can buy, giving everyone the ability to train like a pro.
Combining the integrated creative forces of a campaign film, photography for social, industry influencers and a new website as well as designing a brand new logo and visual identity, our campaign plays homage to Snapbac’s already developed roots in the professional athletic community.