Postmates
Don't Cookbook
The first cookbook that in no way contains any cooking at all whatsoever ever.
The Postmates Don’t Cookbook is filled with over 200-pages of absurd visuals and 50 nonsensical recipes, each of which end with a QR code that directs readers to that food near them on the Postmates app.
The limited-run of 200 sold out within an hour, and the waitlist grew to over 1,000 in just days. Copies of the book appeared for sale on eBay for up to $500.
Read more at Ad Age, Hypebeast, Muse by Clio.
