Make Our Children Proud

Mother is on a mission to make our industry more relevant and more attractive to new generations of creatives. We always used to say we came to work to “make our mother’s proud”, but this evolution to “Make Our Children Proud” even being a one word change, has changed everything. We sat down with Adage to tell them all about it, read the full story here.

Pitch It Forwards

We’ll invest the first year profits from new retained clients who appoint Mother without a full creative pitch, into the future of creativity. Imagine if all agencies did this – we’d collectively redirect millions and millions of pounds from processes that don’t get to a better answer and we’d be able to use that money to reach out to encourage a more diverse and ultimately a more representative group of brilliant young creative people to choose to dedicate their careers to making brand more relevant and successful.